The company provides playful, inspiring and authentic tools and events that encourage guardians to live authentically and parent and guide in a conscious way; which inspires growing children to be mindful, confident, connected to their inner child, and thrive in their communities. They requested an accessible logo that touched on their brand keywords I illustrated a simple icon that represents the owner, Mother Nature/mothers, and guardians. The individual in the icon is holding a round shape (baby/child/world) with an all-seeing eye icon to touch on the conscious aspect of the brand. They also appear calm and at peace with leaves in their hair to represent the wild and playful inner child. This is all enclosed in a window shape to represent opportunity. The icon is matched with a playful and somewhat retro typeface. Custom illustrated icons complete the branding package.

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