McDonald’s Canada + Calgary Stampede Digital Campaign

McDonald’s Canada partnered with Calgary Stampede to create the digital campaign, ‘Community Day.’ The digital campaign targeted users in Alberta to encourage them to download the McD’s app and use it while attending the Calgary Stampede event. Working with my copywriter partner and the team at DDB, I helped create an email campaign, pop-up ad, and animated social media ad. I put horns and a lasso around the iconic Coca-Cola glass (photo from McDonald’s) and the team loved it. This campaign ran for three weeks.