Willful is a Canadian company that makes it accessible for everyone to easily make a will. They are a small, fully-remote team, so annual retreats are an essential way for their team to connect. Through Made by Northern Branding Studio, I drew and digitized custom illustrations for their retreat to Mexico to make their custom merchandise and internal marketing collateral feel exciting, welcoming, and “beach-y!” I also created mockups for some of the other selected custom merchandise items while following their brand guidelines.
