Main St. Loft
Main St. Loft is a rental on the second story of a historic building in downtown Picton (Prince Edward County). They requested a small branding package that is colourful, trendy, chic, and fun. I pulled in a classy serif and trendy signature typeface and combined both to create a fun typographic layout. To take the branding further, I created a fun pattern or background (which symbolizes the lines of the sand at Sandbanks Provincial Park) using the colour palette creating. The package also includes a few simple design elements, like the coordinates and wave icons to integrate a subtle “beachy” vibe. Branded merchandise, which is great for gifts, as well as social media posts, were presented as ideas as well.
