At Home with Roger & Rose
At Home with Roger & Rose is a lifestyle brand for the owners of Bobcaygeon Home Hardware. The couple is passionate about DIY, cottage-living, interior design, their community, and family life. I had the opportunity to design a mini brand, custom social media posts, numerous newsletters (Mailchimp) and assist with the design and development of their website (Shopify) while I worked at Brand Ambition. Designing with their notes in mind, I created a mini brand that is approachable, “slightly cottage-y but not typical,” simple with a small-town feel, and looks very different than the Home Hardware brand to ensure separation between the two brands.
